In case you were wondering what the picture posted on the last blog was, it is the output of my group's creative destruction. Whether it was total destruction remains to be seen, but quite a lot of effort went in to making this.

In a B school, conventional wisdom says that when someone asks for a presentation, open up powerpoint(this has come to become defacto like Xerox) and put some fantastic graphics in(powerful content is optional) and then throw it up on a projector screen and if you had great  presentation skills, you could pull it off. But this exercise challenged conventional methods and we were given chart papers to showcase our thoughts.

Creative destruction means a radical change which totally destroys the earlier concept of existence. It is originally an economic theory, but we were asked to work on this in the marketing management course to concentrate on the 2nd P of marketing - 'Product'

We chose Music systems. Walkman was the most critical creative destruction that had come about giving birth to the era of portability in music. It was devised when sony found people jogging with huge transistor radios. What a creation ! And I was quite surprised by the artice that I read on ET 2 days back which talked about the 30th anniversary of the walkman which showed how the iPod in 8years has had a tremendous growth as against sony walkman in the last 30 years. Sustaining innovation is the key. 

We started off with the gramaphone, went to the long record player , the cassette player and the walkman and then graduated to discmans and iPod. Future according to me lay in Neuro players ( I am sure there would be a pretty fancy name invented to this sometime) which used neural responses to alter your play track and which synced music from every device in a particular range in the environment. 

This is "Blue Ocean strategy" where you enter an arena in the market place where there are absolutely no competitors and that is the key to your success.